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About Us

About Astaan Group

About astaan

Astaan Group was founded with a bold ambition to build a homegrown media platform that would inform, entertain, and uplift Somali communities. What began as a single-channel television initiative has grown into a diversified enterprise driving impact across multiple industries. Today, Astaan Group is a dynamic force in broadcast media, digital commerce, clean energy, communication consultancy, and professional training. Our journey began with Astaan TV, a terrestrial DVBT2 cable network that reaches over 200,000 households across Somalia. Known for its culturally resonant programming and public trust, Astaan TV has become a cornerstone in Somali-speaking communities both locally and in the diaspora. In 2018, we launched Astaan Media, a premier communication and multimedia consultancy. Our team collaborates with government bodies, NGOs, United Nations agencies, and global institutions to design and deliver high-impact storytelling, strategic campaigns, and live events that engage audiences and inspire action. In 2021, we introduced Astaan Academy to address the growing demand for skilled professionals in media and digital communication. The academy offers hands-on training programs in journalism, content creation, and entrepreneurship, equipping Somali youth with tools to thrive in today’s digital economy. To promote sustainable development, we launched Astaan Energy in 2023. This division focuses on providing clean, solar-powered infrastructure to underserved communities, addressing energy poverty and supporting environmental resilience. In August 2025, we launched Astaan E-Commerce, Somalia’s first nationwide digital marketplace. Designed to connect consumers and local vendors, the platform empowers businesses, simplifies logistics, and brings modern retail solutions to a digitally growing nation. With over 5 million digital followers and a growing ecosystem of impact-driven ventures, Astaan Group stands among the top three most influential companies in Somalia. We are more than a business. We are system builders, community connectors, and a living testament to Somali innovation and excellence. We are more than a business. We are system builders, community connectors, and a living testament to Somali innovation and excellence.

OUR VISION
OUR MISSION

To lead Somalia’s transformation through powerful media, innovative communication, inclusive digital commerce, and sustainable energy solutions.

We empower institutions, businesses, and individuals by providing access to high-quality content, technology, and platforms that unlock opportunity and fuel growth.

Through impactful storytelling, advanced infrastructure, and essential services, we uplift communities and accelerate national progress—while staying rooted in integrity, relevance, and excellence.

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Meet the Team

The minds driving innovation, strategy, and growth across all Astaan divisions.

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Mohamed Yusuf

Group Managing Director

A visionary leader with strong strategic insight, highly respected across the organization for his executive leadership and commitment to innovation.

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Mohamed Abdiweli

Production Manager

A seasoned production manager with over 12 years of experience, Mohamed has successfully led some of the most recognized Somali entertainment series and seasonal productions.

Fardowsa Mohamed

Finance Manager

Fardowsa brings precision and reliability to Astaan’s financial operations, ensuring transparency, compliance, and fiscal health across all divisions.

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Abubakar Ahmed

HR & Logistics Manager

Abubakar oversees HR and logistics operations with integrity and efficiency, Highly rated for his organizational leadership and people-first approach.

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Abdullahi Mohamed

Marketing Manager

An open-minded strategist, Abdullahi brings creativity and cultural awareness to every campaign, helping Astaan connect authentically with its audience.

Abdulkadir Yusuf

Director Of Astaan Media

Abdulkadir leads Astaan Media’s storytelling and production efforts across national and international projects,With strong communication skills.

Fuad Abdullahi

Sales Manager

Fuad plays a key role in expanding Astaan’s sales and market reach, A results-driven leader with over 10 years of experience in sales and client relations,

Nasim Ali

Head of Digital Marketing

One of the youngest talents in the team, Nasim is a skilled digital marketer and creative force, driving online engagement and brand growth across platforms.