Astaan Group is a multi-sector enterprise at the heart of Somalia’s digital transformation—pioneering in broadcast, OTT streaming, e-commerce, renewable energy, and talent development.
We take pride in working alongside some of the most respected institutions and enterprises in Somalia and beyond. Over the years, Astaan Group has built a trusted portfolio across media, technology, development, finance, and telecommunications — serving both public and private sectors with high-impact, scalable solutions.
Astaan Group was founded with a bold ambition to build a homegrown media platform that would inform, entertain, and uplift Somali communities. What began as a single-channel television initiative has grown into a diversified enterprise driving impact across multiple industries. Today, Astaan Group is a dynamic force in broadcast media, digital commerce, clean energy, communication consultancy, and professional training. Our journey began with Astaan TV, a terrestrial DVBT2 cable network that reaches over 200,000 households across Somalia. Known for its culturally resonant programming and public trust, Astaan TV has become a cornerstone in Somali-speaking communities both locally and in the diaspora. In 2018, we launched Astaan Media, a premier communication and multimedia consultancy. Our team collaborates with government bodies, NGOs, United Nations agencies, and global institutions to design and deliver high-impact storytelling, strategic campaigns, and live events that engage audiences and inspire action. In 2021, we introduced Astaan Academy to address the growing demand for skilled professionals in media and digital communication. The academy offers hands-on training programs in journalism, content creation, and entrepreneurship, equipping Somali youth with tools to thrive in today’s digital economy. To promote sustainable development, we launched Astaan Energy in 2023. This division focuses on providing clean, solar-powered infrastructure to underserved communities, addressing energy poverty and supporting environmental resilience. In August 2025, we launched Astaan E-Commerce, Somalia’s first nationwide digital marketplace. Designed to connect consumers and local vendors, the platform empowers businesses, simplifies logistics, and brings modern retail solutions to a digitally growing nation. With over 5 million digital followers and a growing ecosystem of impact-driven ventures, Astaan Group stands among the top three most influential companies in Somalia. We are more than a business. We are system builders, community connectors, and a living testament to Somali innovation and excellence. We are more than a business. We are system builders, community connectors, and a living testament to Somali innovation and excellence.
Astaan Group began with a simple yet powerful idea: to transform how Somalia tells its stories, connects its people, and builds its future. As an electrical engineer, my early career was rooted in solving real-world challenges through technology. In 2010, I co-founded Horn Connect, the first Satellite News Gathering (SNG) service in the Horn of Africa. For five years, we enabled real-time news coverage and installed VSAT internet solutions that brought connectivity to some of the region’s most remote areas. That experience opened my eyes to the critical need for infrastructure that supports not only information access but also economic growth and social progress. Driven by this mission, I founded Astaan Group—a company that blends innovation with purpose. What started with a television network has grown into a multi-division enterprise leading the way in media, communication, digital commerce, clean energy, and human capital development. As CEO, I remain committed to building systems that serve people—whether it’s through powerful storytelling, digital platforms that enable small businesses, or sustainable energy that lights up a village. Astaan is not just a company. It’s a movement of Somali resilience, creativity, and Abd forward-thinking leadership
One of Somalia’s most trusted and watched cable television networks, Astaan Channels broadcasts to over 200,000 households. Its content spans entertainment, education, news, and cultural preservation, making it a key voice in shaping public discourse.
Astaan Media is the Group's communication and production consultancy arm. We provide tailored multimedia solutions for government agencies, NGOs, and development institutions, including the United Nations. Our services range from documentary production and national campaigns to corporate media strategies and high-profile event coverage.
Astaan Academy is the educational branch of the group, created to bridge the skills gap in Somalia’s growing media and communication sector. The academy focuses on nurturing the next generation of journalists, media professionals, and communication experts.
Astaan Channels deliver a diverse mix of children’s shows,Music, Entertainment, and Sports- crafted to inform, inspire, and connect Somali audiences globally.
Engaging shows, songs, and educational content under Astaan Ubad, with over 311K subscribers and 125M+ views— designed to educate and entertain the next generation.
A celebration of Somali sound—classic and modern. With 650+ videos and 38M views, our two channels preserve musical heritage while spotlighting emerging artists.
Original Somali dramas and films with a fan base across the globe. Popular series like Habboon 2, Dhaxal, and Mama Xadiya have drawn millions of views.
The home of Somali sports broadcasting. With 70M+ social media views, and a record 121.1K live viewers for the 2023 Interstate Final, Astaan is the go-to sports platform in the region.
Impact-driven films and development-focused documentaries that inform, educate, and inspire.
Studio and field photography for campaigns, portraits, events, and field documentation.
Creative ad campaigns that connect brands to their audiences with clarity, culture, and impact.
Full-scale video and photo coverage of conferences, festivals, national campaigns, and NGO missions.
Professional productions for institutional messaging, internal communication, and stakeholder engagement.
Full-scale video and photo coverage of conferences, festivals, national campaigns, and NGO missions.
Astaan Group is a leading Somali enterprise powering national progress through media, e-commerce, clean energy, and technology. With over 15 years of innovation, we are trusted by millions across Somalia and the diaspora.
